Get real healthcare.
Transparent. Direct. Affordable.
Vertical Health offers direct primary care for individuals and employers who want their healthcare benefits to actually work for them, and their people.
We're breaking the costly healthcare cycle.
While traditional healthcare drives up premiums and delays treatment, Vertical Health delivers unlimited direct primary care through in-person and virtual visits — all for a transparent monthly membership.
We prioritize outcomes over volume, enabling direct access and timely appointments that dramatically reduce ER visits and hospital stays while delivering superior quality care.
Vertical Health Direct Primary Care
The way healthcare should be delivered.
We build lasting provider-patient relationships and help individuals and employers reduce healthcare costs while fostering healthier lives — all while eliminating copays and visit fees for members.
Vertical Health Direct Primary Care is your front door to real healthcare: one that's simple to navigate, personal, and empowering.
Vertical Health Specialty Care Coordination
Unlock a unified healthcare journey.
We're bringing the whole healthcare journey under one roof: our team works to seamlessly coordinate with trusted specialists.
Building on our foundation of primary care, we help our members access focused specialty care programs when they need it most, while reducing costs and eliminating barriers.
WHO WE WORK WITH
Solutions for Everyone
Individuals & Families
Personalized, direct primary care focused on your long-term health, wellness, and performance.
Employers & Businesses
Reduce your overall healthcare costs and offer a valuable benefit that retains your people.
Benefits Brokers
Become the broker that transforms your clients' healthcare with a transparent, high-value DPC solution.
Benefits Consultants
Elevate and accelerate your health benefits strategy for your clients with direct primary care.
WHY CHOOSE VERTICAL HEALTH
Our Approach to Healthcare

Focus on Health Span & Performance
Our model is designed to maximize how long you stay healthy and independent, helping you achieve your maximum potential.
Dr. Merchant is invested in you for the long term, prioritizing proactive care and outcomes over volume.

Transparent & Responsive Care
Enjoy unlimited access with no copays or visit fees. Call or text your doctor directly as needed.
Because our patients get unlimited, direct primary care and timely access, Vertical Health is healthcare they actually use and value.

Affordable & Collaborative Healthcare
Direct access to comprehensive preventative healthcare is proven to reduce downstream costs and improve overall wellbeing.
Vertical Health members benefit from clear, predictable pricing and avoid the treadmill of confusing insurance bills and unexpected fees.
OUR PRICING
Simple, Transparent Membership
Experience healthcare that's straightforward and affordable. No hidden fees, just direct access to your doctor.
Direct Primary Care
$99/month
per member
- No copay, no visit fees
- No insurance middleman
- Unlimited in-person & virtual visits
- Call/text your doctor directly as needed
Works with all insurance plans or no insurance.
HSA eligible.
Special rates for families & businesses available.
Have questions or need a custom plan for your family or business?
Book A MeetingFAQ
Frequently Asked Questions
Ready to Choose Real Healthcare?
Connect with Dr. Merchant to learn how Vertical Health can change your healthcare experience for the better.